The OneOcean briefings focus on data collection around ‘ocean’ as a broad topic in international English-language media, with supporting social media analysis. The briefings explore which ocean-related stories are achieving coverage and cut through, identify where communications opportunities exist, and explore how communication can be made more impactful. The first few briefings will build up our data set and include observations on key themes but – as with the COVID-19 briefings – it will take a few briefings before we can identify trends and patterns that are emerging and evolving over time.
With this new iteration of the briefing, we find ourselves in a new operating space. Many of our standard advocacy channels are proving difficult to access, and the informal and formal influencing structures that we rely on to do our work have changed. Momentum for ocean protection can and must be regained, but in this environment aligned asks and co-ordinated messaging have an ever-increasing role to play, and we need to be both creative and resolute in ensuring the ocean voice is heard.
The briefing provides recommendations and example materials which reflect the findings from our analysis. Find to follow a summary of the top-line findings of this week’s briefing, covering 12th – 25th October 2020.
The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org
Summary of findings
Data from this past two weeks indicated a higher volume of ocean-related coverage in international English language media than in the previous two-week period.
As with the last briefing, threats to ocean health remain the dominant theme in ocean-related coverage, with ocean warming being a prime focus for multiple coverage strands, followed by threats to human health and water quality posed by the potential release of contaminated Fukushima nuclear power plant wastewater into the Pacific Ocean.
Potential solutions to ocean health made up a higher proportion of coverage than in the previous briefing. A more diverse assessment of interventions for ocean health was covered, which expanded beyond individual action and private sector innovation, into relevant policies, industry-wide adaptations and nature-based solutions.
Human connection to the ocean continued to be a strong theme of coverage, with ongoing reporting of arts, sports and wellbeing related events, and the launch of a new Positive Oceans Index by a sustainable travel organisation.